💡 Is $841 psf land cost as rare as a $2 COE?

Especially in the Bukit Timah planning area, this is almost unheard of.

📊 Just look at the past 10 years of land prices — the chart says it all. Opportunities like The Sen don’t come often.

If you’re still sitting on the fence, maybe it’s time to act.

🔑 What it Means for Buyers

1. Fairer & Transparent Layouts
   
• No more “inflated” GFA from oversized air-con ledges, curtain walls, or unusable space.
• Buyers pay for what they can actually use.
2. Future-Proof Investment
   
• As Harmonisation is now the URA standard, older projects (pre-Harmonisation) may look less efficient in comparison.
• This gives The Sen buyers an edge in resale appeal down the road.
3. Confidence in Value
   
• Buyers know they are purchasing a unit that is aligned to the latest rules, not something that may become outdated or harder to justify in the resale marke

🔑 What it Means for Agents

1. Unique Selling Story
   
• You’re not just selling another project; you’re selling the first benchmark project under Harmonisation.
• This makes you the “knowledge expert” buyers will turn to.
2. Differentiation Against Competition
   
• Competing projects will face tougher objections when buyers ask about efficiency and value-for-money.
• You can confidently position The Sen as the new standard.
3. Higher Conversion Rates
   
• When buyers see the long-term advantage of Harmonisation, objections reduce and trust increases.
• This translates into faster closes and stronger commissions.

🔥 In short:

• For buyers → Peace of mind + better exit strategy.
• For agents → Powerful story + higher conversions.